What is Pay Per Click Advertising?
Everyone is clicking links. Whether it be link found through a search engine or a link from one website to another, people are hopping around the World Wide Web in a frenzy for information. With all this clicking going on, Internet marketers are trying to find the best way of getting users to click their links and it seems one of the best methods of doing so is via PPC or Pay Per Click Advertising.
To put it in layman's terms, Pay Per Click Advertising is a type of search marketing where advertisers pay a specified amount every time their ad or website link is clicked by a prospect. This is otherwise known as a “click thru”. The more you spend per click, the more your advertisement/link will appear on the specified site.
There are many companies and websites that cater for Pay Per Click Advertising such as Google, Yahoo!, Live, AdBrite, MSN Messenger, Overture and more. Each of them offer a straight forward means of setting up your campaign. No more expensive trips to the local Internet marketing guru! A prime example is Google AdWords. Anyone with a Google Account can login, create an ad, dump some cash into their Google AdWords Account and they're on their way. It's really as simple as that and before you know it, your site will be getting hits from visitors who are actually after what you're selling – perfect!
One thing we should note is that PPC Advertising, especially through search engines such as Google and Yahoo!, does not directly help with your search engine's ranking. Sure, your link and site popularity will increase which will have a positive impact, however it definitely isn't enough to bring your site to pole position. PPC Advertising is simply a great way of attracting the appropriate users to your site. It just isn't free.
With this in mind, Pay Per Click Advertising does work for many websites and a lot of people are doing it. What are you waiting for? Create that Google Account, set a monthly limit on how much you'd like to spend and get the ball rolling. Just remember that PPC Advertising is not the be all and end all and it definitely will not miraculously boost your search engine ranking overnight. It is just simply just another weapon in your marketing arsenal.
About the Author:Jon is the owner of Bergan Blue, an Australian based creative design studio focused on bridging the gap between the online world of the Internet with the offline world of Marketing. Please visit http://www.berganblue.com.au for more information.
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